Ten Ways To Improve Your Ad Copy
Ten Ways To Improve Your Ad Copy
by Scott F. Geld
http://www.MarketingBlaster.com
1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the readers attention. They'll keep the readers
interested as they continue to read your ad.
3. You could ask your reader questions through out
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.
4. You could highlight keywords through out your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
color, underlines, italics, etc.
5. You could bullet or indent your benefits on your
ad copy. Must people won't read a whole ad copy,
so make your products benefits standout and you
won't lose the sales from all the skimmers.
6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will standout.
7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product's value.
8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.
10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.
Scott F. Geld is the Director of Marketing at Marketing
Blaster, Inc., a firm dedicated to low-cost, super
targeted traffic for small businesses operating on the
Internet. For more information:
http://www.MarketingBlaster.com
Push a Button to Create a Sales Letter
Product Review - Push Button Sales Letters
Sales Message Generation Software
Reviewed by Andrea Collare
Finally, a product that compels me to be systematic and efficient. The Sales Message Generation Software forces one to be not only an organized writer, but also an orderly thinker, which is a must in communicating copy effectively.
Several templates for sales letters are provided in which you can point and click on your choice. Try them all out if you like to see which one best fits your current needs. Once you get to the actual template, you simply answer the questions. If you need it to be, this entire system can aid you in, literally, a “fill in the blank” manner. However, for those who wish to add their own creative flair, there is still plenty of room to ad-lib as long as you use Sanders structured guidance. Even the most scatter-brained writer will be able to utilize this method.
In addition to the step-by-step templates, Sanders inserts psychological motivators into the peripheral dialogue. A wealthy list of words are incorporated into the copy that will become your own. If you open your eyes and look around, you’ll quickly notice that you are surrounded by ads filled with these exact tried and true phrases which are based on a Yale study of persuasive language. Using this proven lingo, Sanders provides headline templates for your letters.
In Sales Message Generation Software, Marlon Sanders has taken a sometimes complex process and simplified it for the potential marketer. Using the formula he has developed, Sanders takes the reader by hand and leads him, or her, step by step through the process of writing a sales letter. This software contains a point by point method that is clear not only to the experienced but also to beginners. You truly do not have to be familiar with selling tactics. Sanders has already completed this legwork for you.
I am not an organized writer. In fact, my writings can be quite chaotic. The outline method combined with question and answer fill-in-the-blanks in this software was invaluable. Not only is it easy to follow, it was also a massive time-saver. Collecting ones business ideas can be a monumental endeavor not to mention having the ability to present them in an effective manner. This Sales Message Generation Software does just what it promises, it generates sales messages and letters, quickly and effectively, proficiently communicating information to your client.
--Andrea Collare
Andrea writes professionally and, as such, was compensated for preparing this review.
| 
