Step 2 - Choose Your Domain Name
Once you have figured out your websites content, you need to choose a domain name
accordingly. You should choose a domain name that is directly related to the content of your site. If at all possible your domain name should be your website name and the name that you use to market your product (your brand name).
You should avoid long names if at all possible. The shorter the name the better in my opinon. Potential customers will remember a shorter domain name faster than a longer one and will be able to type it into their browser more readily because they will have it memorized. Which means more traffic for your website and in most cases, more traffic means more business for you.
Avoid hyphenated DN's if you can, however if a particular name that you want has been taken and you can get the same name(words) in a hyphenated version, I would suggest getting the hyphenated DN. Especially if there are key words in the name that would be helpful in the search engines.
Domain name extentions -
You should choose a .com above all others if available and .net if the .com is not available. I say this only because these two are more popular and most surfers will indentify with them. There are many new domain name extentions to choose from these days (.biz, .com, .net, .org, .cc, .info, .tv, .ws, and as far as your websites search engine rankings are concerned, the DN ext. will have no bearing it.
Go here for more info on choosing your domain name
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